• Samarth IVF
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  • info@samarthivf.com
  • Founder & Managing Director

Turning Passion
into Purpose.

"It's because of passion."

For Dr. Atish Laddha, Samarth IVF isn't just a business; it's the manifestation of a deeply held belief that fertility care must be built on empathy, transparency, and genuine compassion.

Roots

Ambad, Jalna

Established

November 2011

Key Focus

Ethical IVF Care

Select Narrative Layout

Dr. Atish Founder page `

Roots in Resilience

Dr. Atish's journey began in Ambad, Jalna, where he witnessed his father transform from struggle to success through sheer determination. "We were poor, and dad put in tremendous effort to build an empire," he shares. "His journey taught me that to earn money, you must work hard but more importantly, it showed me how people's perceptions change based on circumstances."

Watching farmers in his father's pesticide shop work tirelessly yet struggle financially left a lasting impression. It taught him that hard work alone isn't enough. You need smart strategy, genuine care, and the right support system.

Roots

Ambad, Jalna

Inspiring a Lifetime of Grounded Strategy

Finding Strength Through Challenges

Dr. Atish's medical journey had its pivotal moments. A supportive teacher during his second year of MBBS became a turning point, helping him realize: "I can do this." By 2014-15, when he started seeing increasing numbers of positive results and patients began recognizing his work, he knew he had found his calling.

His earliest mentors, including Shabbir Ali (founder of HODO) and his father, instilled in him the importance of vision and integrity lessons that would shape Samarth's ethical foundation.

The Breakthrough

MBBS and Mentorship

Realizing Clinical Potential and Ethical Duty

The Spark: November 2011

In Chhatrapati Sambhajinagar (then Aurangabad) in 2011, Dr. Atish made the call that would mark Samarth's beginning. Reaching out to his teacher, Gopinathan sir, he shared the news: "Sir, we did it."

But what drove him to build rather than simply practice? The answer reveals his core values: "Unrealistic expectations and misleading promotions in the IVF space made me determined to do things differently. General gynecologists were being misguided by the commercial warfare of this industry."

The first major validation came with Samarth's first Level 2 center in Umarga. Its success proved that the model could work, that transparency and genuine care could compete with inflated promises and flashy marketing.

The Genesis

Chhatrapati Sambhajinagar

"Sir, We Did It."

The Heart of the Matter

Dr. Atish understands what couples carry when they walk through Samarth's doors: societal pressure, feelings of inferiority, financial stress, and the painful question of "who's at fault?" In Indian society, these burdens are magnified, making the need for compassionate care even more critical.

This is why Dr. Atish defines ethical marketing simply: "Giving realistic figures of IVF success rates." While competitors advertise 90-93% success rates, he refuses to participate in what he calls "giving false hope. Hope should be moral, not fake."

One patient story particularly moves him: “A patient came with money in his hands and said, ‘I’ve sold my house and property, take it, and give me a baby.’ Fortunately, they succeeded in the very first attempt.” The weight of that trust, that sacrifice, is never lost on him.

The Human Connection

Ethical Practices

Moral Hope Over Commercial Marketing

Innovation Through Accessibility

The expansion into tier-2 and tier-3 cities reflects Dr. Atish's core philosophy: "I believe in reaching the people instead of them reaching us." Post-COVID, he observed that people increasingly preferred nearby facilities to save time and money. While advanced fertility care was concentrated in tier-1 cities, the need existed everywhere. "You need to make this available in the remotest regions," he insists.

For Dr. Atish, success isn't measured by just cycles or outcomes; it's about "all of the above, plus what people leave with." The emotional experience, the dignity restored, the hope kindled these matter as much as clinical results.

The Expansion

Democratizing IVF

Serving Tier-2 and Tier-3 Communities

Building with Integrity​

When asked to describe Samarth as a person, Dr. Atish thinks of Dev Anand "having less fame, but strong roles. Has his own identity and fan base." It's a telling comparison: Samarth isn't about loud marketing or celebrity endorsements. It's about quiet excellence, consistent results, and authentic care.
His leadership mantra, repeated often to his team, is characteristically uplifting: "Keep morale high. Sab ho jayega." (Everything will work out.)
What outsiders sometimes mistake for ego is actually fierce conviction. His personal definition of integrity in business? "Believing in each other." This trust between partners, with franchise doctors, and with patients is the glue that holds the Samarth network together.

The Metaphor

Dev Anand

“Having less fame, but strong roles. Has his own identity and fan base.”

The Road Ahead

At 25, Dr. Atish imagined success as having many friends and earning easily. Today, his definition has matured: "Having a few people who truly trust in you and working hard during your productive years."

His vision for Samarth is ambitious but grounded: doubling IVF cycles within a year, reaching 13+ functioning branches in three years, and eventually expanding to company-owned centers to enforce even higher quality standards. Looking further ahead, he sees potential in African countries "because they need it."

But what would make him proud, even without public applause? "Getting consistent and maximum success rates per center." For Dr. Atish, the numbers that matter aren't profits or press releases, they're the babies born, the families completed, the dreams fulfilled.

The Horizon

Strategic Vision

Expanding COCO and Reaching Global Deserts

A Shared Mission

"Patients don't need more information," Dr. Atish says. "They need results and compassion."

This philosophy, shared deeply with Dr. Harshalata, is what makes Samarth different. In an industry often driven by marketing hype and commercial interests, Samarth stands as a testament to what happens when clinical excellence meets genuine empathy.

The founders' complementary strengths Dr. Atish's precise, outcome-focused approach and Dr. Harshalata's passionate, patient-centered philosophy create a unique synergy. Together, they've built more than a network of fertility centers. They've created a movement toward honest, accessible, quality fertility care.

“We will never compromise on quality.”

Unfiltered Reflection

6-7 Years Lab Research

  • Part 1

The Inciting Incident - The Voice Found in Silence

If you ask me why Samarth IVF exists, I can tell you in a single breath: It is born of passion. But that passion wasn’t always a roaring fire; it started as a flicker in a very dark room.

I grew up in Ambad, Jalna, in a family that knew the harsh reality of struggle. My father built an empire from nothing, starting with a small pesticide shop. But before the success, I watched how the world treated him. When he had no money, his hard work was invisible. He was ignored. But as soon as he became rich, he was suddenly essential to every ceremony and gathering.

I learned a brutal lesson early on: people judge you by your outcome, not your effort. That pressure followed me. As a child, I was suppressed. I absorbed the negativity around me—the insults, the questions raised against my reliability, the doubts cast on my degree.

By the time I reached my second year of MBBS, the weight of these expectations crushed me. I fell into a deep depression. I felt I had no voice.

The turning point wasn’t a medical breakthrough; it was an act of kindness. A teacher saw my struggle. He didn’t treat me like a failing student; he treated me like a human being. He counseled me, cared for me, and helped me believe that I could survive. That moment changed everything.

I realized that medicine isn’t just about biology; it is about empathy. I decided then that I had to create something worthwhile—not just to prove the doubters wrong, but to be that guiding voice for others who felt silenced.

  • Part 2

The Quest - "Sir, We Did It."

My journey wasn’t a straight line. It was a roller coaster. But the destination was always clear: I wanted to build something that carried the legacy of my father’s resilience.

The name “Samarth” has been with me since kindergarten. It was the name of my father’s pesticide shop. To me, it means “Able.” It represents the capability to deliver on a promise. When it came time to build my own practice, there was no other name I could choose.

The spark that ignited Samarth IVF happened in 2011 in Chhatrapati Sambhaji Nagar. It was the culmination of years of studying, doubting, and persisting. I remember the exact moment it felt real.

I didn’t call an investor or a bank. I called my mentor. I held the phone and said, “Sir, we did it.”

That call was the beginning of our quest. We started with a Level 2 center in Umarga. When we saw our first successes there—when people began to recognize us not for our marketing but for our results—I finally allowed myself to think, “I am good at this.” The suppressed boy from Ambad had finally found his footing.

  • Part 3

The Villain - The War Against False Hope

Every founder fights a battle.
My battle is against the commercialization of hope.

The fertility industry is currently in the middle of a “commercial war.” The weapon of choice? Fake statistics. You will see clinics everywhere advertising success rates of 80% or 90%. I want to delete these lies from the internet. They are not just statistically impossible; they are cruel.

I believe that hope must be moral, not fake. When a brand inflates its success rates to print money, they are setting a patient up for a devastating emotional crash. At Samarth, we refuse to engage in this arms race of lies. Even if our competitors are making millions by promising guaranteed babies, we refuse to do it. We practice “ethical marketing.”

This means giving realistic figures. It means telling a patient the truth about their body, even when the truth is hard to sell. We fight against the “100% guarantee” mindset by showing patients live examples of reality. We offer compassion, not a sales pitch.

  • Part 4

The Struggle - The Price of Blind Trust

The hardest lessons I’ve learned haven’t been medical;
they have been about human nature.

Early in my career, my biggest mistake was blindly trusting people. I operated with the belief that a person’s word was their bond. I thought that if we shook hands, the deal was honored. I was wrong.

I remember trying to expand into a new region. I trusted the partners there implicitly. But the reality of their mindset shattered me. They didn’t share our values. They didn’t honor their oral agreements. I realized too late that in business, documentation is not an act of distrust; it is an act of clarity.

There were moments when I considered quitting. The most painful “near-death” experience for the company wasn’t financial; it was relational. We had a franchise partner who started doubting every single action we took. They questioned our protocols, our decisions, and our integrity. It felt futile. I thought, “It is impossible to bring doctors together.”

But I looked back at the initial phase of the company—the stress that made me strong. I realized that if I am confident in my intent, I can weather the storms. I learned to stop ignoring the red flags and start trusting my own leadership. Now, I don’t look for rivals. I look for believers.

 
  • Part 5

The Tribe - The Man Who Sold Everything

Who are we fighting for?
We are fighting for the people the system forgets.

After the COVID-19 pandemic, I realized something critical: Advanced facilities are usually hoarded in Tier-1 cities, but the patients who need them are everywhere. Travel is expensive. Time is a luxury many don’t have. I believe in reaching the people, not making them reach us. That is why we focused our growth on Tier-2 and Tier-3 cities.

I carry the stories of our patients with me every day. One story, in particular, defines our mission. A man walked into our clinic one day. He didn’t have insurance or a high-paying corporate job. He stood there with a bundle of cash in his hands and said, “I have sold my house and my property. Take it. Just give me a baby.”

That moment stays with me. The desperation, the trust, and the sheer weight of his sacrifice were overwhelming. Fortunately, they succeeded in the very first attempt. But that man represents our tribe. These are people facing immense societal pressure, fear of identity disclosure, and the terrifying question of “who is at fault.”

We don’t just treat their biology; we treat their dignity. We provide counseling that understands the unique pressures of Indian society. We ensure that when they walk out of our doors, regardless of the outcome, they feel cared for.

  • Part 6

The Evolution - Legacy and the Future

Samarth IVF is no longer just about me or my personal journey. It has grown from a single clinic to a network of partnerships. We are moving toward a future where we have 50 functioning branches, but not at the cost of quality. We are shifting from a franchise-heavy model to more company-owned centers (COCO) to ensure that we have absolute authority over the quality of care. We are even looking toward African countries, where the need for ethical fertility care is desperate and unmet.

But my definition of success has changed. At 25, I thought success was easy money and a light workload. Today, success is harder, but deeper. It is having a few people who truly trust you. It is working hard in your prime years to build something that lasts.

If I could leave a legacy, it wouldn’t be about being the biggest or the most famous. It would be about the feeling a patient has when they interact with our content or walk into our clinics. I want them to feel that we understand their pain deeply.

I am often misunderstood. People sometimes think I am egoistic because I am firm. But my team knows the truth. My leadership rule is simple: “Keep morale high. Sab ho jayega (Everything will happen).”

We are Samarth. We are able. And we will continue to bring honest, compassionate care to the families who need it most.

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Navya — Samarth IVF

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