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Founder & Managing Director

Turning Passion into Purpose.

“It's because of passion.”

For Dr. Atish Laddha, Samarth IVF isn't just a business; it's the manifestation of a deeply held belief that fertility care must be built on empathy, transparency, and genuine compassion.

Portrait of Dr. Atish Laddha
Dr. Atish LaddhaFounder & CEO
  • RootsAmbad, Jalna
  • EstablishedNovember 2011
  • Key FocusEthical IVF Care & Pediatrician
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Roots · Ambad, Jalna

Roots in Resilience

Inspiring a Lifetime of Grounded Strategy

Dr. Atish's journey began in Ambad, Jalna, where he witnessed his father transform from struggle to success through sheer determination. "We were poor, and dad put in tremendous effort to build an empire," he shares. "His journey taught me that to earn money, you must work hard but more importantly, it showed me how people's perceptions change based on circumstances." Watching farmers in his father's pesticide shop work tirelessly yet struggle financially left a lasting impression. It taught him that hard work alone isn't enough. You need smart strategy, genuine care, and the right support system.

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The Breakthrough · MBBS and Mentorship

Finding Strength Through Challenges

Realizing Clinical Potential and Ethical Duty

Dr. Atish's medical journey had its pivotal moments. A supportive teacher during his second year of MBBS became a turning point, helping him realize: "I can do this." By 2014-15, when he started seeing increasing numbers of positive results and patients began recognizing his work, he knew he had found his calling. His earliest mentors, including Shabbir Ali (founder of HODO) and his father, instilled in him the importance of vision and integrity lessons that would shape Samarth's ethical foundation.

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The Genesis · Chhatrapati Sambhajinagar

The Spark: November 2011

"Sir, We Did It."

In Chhatrapati Sambhajinagar (then Aurangabad) in 2011, Dr. Atish made the call that would mark Samarth's beginning. Reaching out to his teacher, Gopinathan sir, he shared the news: "Sir, we did it." But what drove him to build rather than simply practice? The answer reveals his core values: "Unrealistic expectations and misleading promotions in the IVF space made me determined to do things differently. General gynecologists were being misguided by the commercial warfare of this industry." The first major validation came with Samarth's first Level 2 center in Umarga. Its success proved that the model could work, that transparency and genuine care could compete with inflated promises and flashy marketing.

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The Human Connection · Ethical Practices

The Heart of the Matter

Moral Hope Over Commercial Marketing

Dr. Atish understands what couples carry when they walk through Samarth's doors: societal pressure, feelings of inferiority, financial stress, and the painful question of "who's at fault?" In Indian society, these burdens are magnified, making the need for compassionate care even more critical. This is why Dr. Atish defines ethical communication simply: "Giving realistic expectations." He refuses to take part in what he calls "giving false hope. Hope should be moral, not fake."

Many couples arrive having already sacrificed a great deal to be there. The weight of that trust is never lost on him.

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The Expansion · Democratizing IVF

Innovation Through Accessibility

Serving Tier-2 and Tier-3 Communities

The expansion into tier-2 and tier-3 cities reflects Dr. Atish's core philosophy: "I believe in reaching the people instead of them reaching us." Post-COVID, he observed that people increasingly preferred nearby facilities to save time and money. While advanced fertility care was concentrated in tier-1 cities, the need existed everywhere. "You need to make this available in the remotest regions," he insists. For Dr. Atish, success isn't measured by just cycles or outcomes; it's about "all of the above, plus what people leave with." The emotional experience, the dignity restored, the hope kindled these matter as much as clinical results.

Building with Integrity

When asked to describe Samarth as a person, Dr. Atish thinks of Dev Anand "having less fame, but strong roles. Has his own identity and fan base." It's a telling comparison: Samarth isn't about loud marketing or celebrity endorsements. It's about quiet, consistent work and authentic care. His leadership mantra, repeated often to his team, is characteristically uplifting: "Keep morale high. Sab ho jayega." (Everything will work out.) What outsiders sometimes mistake for ego is actually fierce conviction. His personal definition of integrity in business? "Believing in each other." This trust between partners, with franchise doctors, and with patients is the glue that holds the Samarth network together.

“Having less fame, but strong roles. Has his own identity and fan base.”

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The Horizon · Strategic Vision

The Road Ahead

Expanding COCO and Reaching Global Deserts

At 25, Dr. Atish imagined success as having many friends and earning easily. Today, his definition has matured: "Having a few people who truly trust in you and working hard during your productive years." His vision for Samarth is ambitious but grounded: doubling IVF cycles within a year, reaching 13+ functioning branches in three years, and eventually expanding to company-owned centers to enforce even higher quality standards. Looking further ahead, he sees potential in African countries "because they need it." But what would make him proud, even without public applause? "Getting the same standard of care at every centre." For Dr. Atish, what matters isn't profits or press releases; it's the care every couple receives.

A Shared Mission

“Patients don't need more information," Dr. Atish says. "They need results and compassion.”

This philosophy, shared deeply with Dr. Harshalata, is what makes Samarth different. In an industry often driven by marketing hype and commercial interests, they set out to combine careful clinical work with genuine empathy.

The founders' complementary strengths Dr. Atish's precise, process-focused approach and Dr. Harshalata's passionate, patient-centered philosophy create a unique synergy. Together, they've built more than a network of fertility centers. They've created a movement toward honest, accessible, quality fertility care.

“We will never compromise on quality.”

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Happy Diwali · शुभ दीपावली

Wishing you and your family light, health and happiness this Diwali. — Samarth IVF